Harbinder Singh Narula
PROFESSIONAL SUMMARY Harbinder is a Post Graduate in Marketing qualified with over 13 years of industry experience and measurable achievements in Business Development and Content through concentrations in Internet & Mobile Value Added services arena. He is reputed to move easily from vision & strategy to front line execution and has a strong acumen in incubating new business, strategic planning, and partner development programs apart from managing cross functional teams. With strong exposure to companies in Start Up / Growth / Maturity phase, he has developed skills in management, negotiation, communication, leadership which have helped him in contributing to corporate goals and deliver outstanding gains within highly competitive markets using proactive & creative approach. Harbinder has actively participated in panel discussions and industry forums. His areas of expertise can be defined as:
EDUCATION
PROFESSIONAL TRAININGS
CAREER GRAPH
Vice President – India & Middle East
Strategic Partner Development Manager (Head of Content Partnerships)
Head - Voice Business
Deputy General Manager - Carrier Business (ILD)
Deputy Manager - Marketing Operations
HIGHLIGHTS OF PROFESSIONAL EXPERIENCE Aryty India (wholly owned subsidiary of Gorilla Mobile, USA) Apr '08 – Current Aryty India is a wholly owned subsidiary of Gorilla Mobile Inc., USA which has been set up to establish its Recharge from Overseas & Airtime gifting business in this region under its brand name "Aryty". My key responsibility is to establish Aryty’s operations in India and establish commercial relationships with all Indian mobile operators. Objective is to start the "Recharge from Overseas" business with them and then establish a profit centre unit in the Middle East. I am also helping the company establish India as a cost centre shifting some of the activities from US to India during the current economic slowdown so that we can better manage costs. I am also assisting the company in attracting another round of funding important for scaling up the operations worldwide. We were awarded the BSNL tender and have business relationships with mobile operators and service providers. Google India Jan '06 till Mar '08 Google is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. Google has business support unit, an R&D Centre and Sales Operations in India. I was the first Business Development hire for Google India and was responsible for all content partnerships along with an additional responsibility of managing Mobile partnerships for a year till we had a full time SPD Manager position filled. My work entailed: Content Partnerships: I was responsible for all business development and alliances related to Content from India. The objective was localization which is a key to success for any international company. I was involved in localization and / or local launches for Google Locals, Maps, Orkut, News (Atlantis), Cricket and YouTube. My roles entailed identifying the right partners and then negotiate & contract with them. My achievements in this role was successful launch if Cricket gadget, signing up a partner for Google SMS business, signing up Yellow page companies as partners for Google Locals and partnerships with the largest bollywood companies for YouTube. I used to represent Google on the Entertainment Chapter at the Confederation of Indian Industries (CII) during my tenure there. Mobile: Responsible for driving the mobile SMS strategy for Google in India and drive partnerships for its successful implementation. Had identified and contracted with the SMS gateway service provider and reserved short codes with all the leading mobile operators in India. This was in close coordination with the Product and Engineering teams of Google in India and Americas. Times Internet Ltd., manages the new media initiatives for the group including Internet and Telecom products. The telecom division runs Value Added Services on the network of telecom service providers (mobile & fixed line). Helped create Indiatimes Voice as a separate profit centre and launched marketing initiatives to create a positive perception of the product in the market which also increased the business by 130%. I joined the company as Sr. Manager for Content Alliances where I managed a team responsible for Content Aggregation for the company's web portal and was instrumental in developing and managing relationships with vendors in both content business and technology side which included News agencies, Independent writers from TV and print. Responsibilities included for maintaining corporate communications among business development, technology, content teams and regulatory bodies like IPRS and IMI. I was entrusted with additional responsibility for marketing contracts for NOW ISP. Identified new & differentiated use of Flash technology (appropriate at that time) which helped the company create a USP and a differentiator in the Indian market. Stracon India Limited (SPA Group Co.) Mar ’99 – Apr '00 I was responsible for scheduling TV Commercials in close coordination with the advertising agencies, media buying houses and key clients. I also strategized the complete supply chain from booking to final airing of the commercial during live telecast. I managed scheduling for various cricketing events including Pepsi Triangular Series and Sharjah Cup I was involved in conceptualization of software to manage the scheduling operations which reduced the scheduling time by 75%. Padmini Multimedia Limited Jul ’96 till Feb '99 As the Product Manager, I was also responsible for creating USP for each CD ROM title imported for distribution in India to suit the Indian market. Responsibilities included coordination with Advertising and PR agencies. I also managed the ongoing PR activity linked to the launch of new titles which included coordinating with the media for publishing the product reviews.
AFFILIATIONS & DECLARATIONS
Mansai Media Services in a New Media company which is developing a Health & Wellness website and provides web services for the healthcare industry. This company is a start up by my wife and I help her by advising her basis my industry knowledge. I do not draw any remuneration from this company.
IILM is an educational institution providing Graduate & Post Graduate education in India. It runs an accredited premier Management programme.
Chelmsford Club is one of the premier social clubs in New Delhi with affiliations with many such social clubs in India and abroad.
Press Club of India is a premier institution for the members of the Indian Media. This club is frequented by some of the best known journalists in India. PERSONAL DETAILS Date of birth: 20th December 1973
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